Bleco. The name affectionately given by locals to the Malecón, the picturesque esplanade that stretches across the coast of Cuba's capital. It carries almost mythical status in Havana, and the city beats to the drum of the waves which crash against the shore. During high tide, the waves almost always envelop the highway, making the journey—be it by car or on foot—a sure fire way to get drenched. When it calms down, it carries a beautiful energy that is only enhanced by the locals playing music and dancing on the streets.
It's a favourite pastime for locals and tourists alike, and you'll see hundreds of people perching along the Malecón, particularly as the sun begins to set and the temperature cools. However, there is one spot that truly stole our heart. A place we've spoken about frequently, and our new cigar's namesake—El Bleco.
For the launch of this cigar, we felt it right to shoot the campaign in Cuba, with our friends at Bleco Havana. Known for their energy, dancing, iconic uniforms and unrivalled hospitality, it was the perfect opportunity to truly embrace the city that has affectionately taken us in.
The vitola of our new Bleco cigar features the cabeza tumbada, or dropped head, which is typical of the Cuban 109 cigar format. For those in the know, you'll be aware that examples of this format include the Diplomaticos Bushido or, more recently, the new Linea Maestra by Partagas.
The cigar comes with a 52-ring gauge and is 120mm in length—an all-rounder for every occasion—with a medium strength. They're the ideal smoke to enjoy for special moments, from El Bleco's rooftop bar in Havana to the busy streets of London, Florence and all the places that you hold dear. As part of our new collection, you can shop the Bleco cigar here, as well as the Tiburones and Media Coronas.
